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Last updated: 17 July 2026
This policy explains what cookies and similar technologies (such as browser local storage) are used on uk.fertinaivf.com, and how you can control them. Our cookie banner is provided by Tagless, our measurement service, and we only set non-essential cookies if you accept it.
These are required for the site to work and to remember your cookie choice. They do not require consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _tl_consent | Tagless | Remembers whether you accepted or declined non-essential cookies in the banner | 1 year |
Set by Google Analytics 4 to help us understand how visitors use the site. All analytics is configured with Google Consent Mode, and these cookies are only set after you accept.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes visitors | 2 years | |
| _ga_* | Maintains session state | 2 years |
We advertise on Google, and use these technologies to measure which adverts lead to enquiries. They are only set after you accept.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores ad click information to measure conversions | 3 months |
| fertina_gclid | Fertina IVF (local storage) | Stores the Google Ads click identifier so an enquiry can be linked to the advert that brought you here | 90 days |
| Tagless reference | Tagless (local storage) | Creates a short reference code linking your visit to your enquiry when you contact us on WhatsApp | Until cleared |
Some pages embed third-party content that may set its own cookies when you interact with it: YouTube (we use the privacy-enhanced youtube-nocookie player, which only sets cookies when you play a video) and Google Maps (on our contact and location sections).
You can change your mind at any time: click Cookie Settings (also in the footer of every page) to clear your saved choice, the page will reload and the banner will appear again. You can also delete cookies through your browser settings, with the same effect on your next visit.
For how we use personal data more generally, see our Privacy Policy. Questions: [email protected]